In this episode of this podcast, I share how I made almost $1,200 selling a course that didn't exist.
No modules.
No fancy funnel.
No elaborate landing page.
No months spent recording videos, creating worksheets or trying to make everything perfect.
Eleven people gave me money for something I hadn't created yet.
And looking back, the $1,200 wasn't really the important part.
*The important part was what that $1,200 proved.*
It proved that I had identified a person I could help, a problem they wanted solved, and a result they were willing to pay me to help them achieve.
In other words...
*I validated the idea before I made it.*
And that little experiment eventually generated thousands of dollars, multiple cohorts of satisfied clients, and fundamentally changed the way I think about creating books, courses, programs, and offers.
And here's why I'm sharing this with you.
Because I see far too many creators doing the exact opposite.
They spend hundreds—sometimes thousands—of dollars on software, funnels, landing pages, courses, coaches, and programs.
They spend months creating the thing.
Then they finally put it in front of people...
*And discover nobody wants it.*
So today, I want to tell you the story of how I made that first $1,200.
More importantly, I want to show you the ridiculously simple process behind it, and how you can use the same principle to figure out what your audience might actually pay you for before you spend months building it.
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