She sold Primal Kitchen to Heinz for $200M after just 3.5 years - Brydge Club by Ruffin Mitchener | Lyssna här

Morgan Zanotti built Primal Kitchen from a scrappy, bootstrapped mayonnaise brand into a $50 million business, then sold it to Kraft Heinz for $200 million just three and a half years after launch, signing the deal weeks after having her first baby at 32 weeks pregnant. After five years running the brand inside a multi-billion-dollar portfolio, she walked away to start again, this time as a solo founder building Waay, a clear whey protein isolate beverage created for women who are tired of choking down chalky shakes.

In this conversation, Morgan traces her winding path from accountant to waitress to yoga instructor to CPG operator, and unpacks why she and Mark Sisson kept 95% of Primal Kitchen by refusing outside capital. She breaks down the mechanics of actually selling a company, from the banker "bake off" to the four-day management presentations, and explains why the second time around she raised venture capital from Kate McAndrew at Baukunst instead of mortgaging her own peace of mind. Along the way she gets candid about lifelong imposter syndrome, building all-female teams, the unsexy grind behind a nine-figure exit, and why she believes being a woman in business is a superpower, not a setback.

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