Michelle Cordeiro Grant is a powerhouse founder who knows how to build a brand–and community–from the ground up. In 2015, she founded LIVELY, a lingerie company dedicated to empowering women to live confidently. LIVELY broke new ground in the lingerie industry by prioritizing style and comfort, coining the term Leisurée. After LIVELY’s monumental $105 million acquisition after just three years, Michelle founded her next community-driven brand, GORGIE, an energy drink that combines benefits from green tea, essential vitamins, and biotin to make wellness fun. In this episode of Claim Your Confidence, we discuss Michelle’s journey as a founder, how leveraging your network is one of the biggest shortcuts in business, and mastering branding.
Join us as we talk about:
The meaning of “proximity is power” and how Michelle found success in her early career
What Michelle learned about branding while working at Victoria’s Secret and the importance of curating your company’s “trailer”
Why you should view your business as ever-evolving rather than static
How Michelle founded LIVELY and GORGIE and her community-focused approach to creating a brand
Letting go of the noise, remembering the why, and pursuing your own vision of success
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