We're going behind the curtain of skincare innovation with Giselle, Chief Brand & Innovation Officer at Alumier MD. With 22 years in the industry, she breaks down how a product actually goes from idea to shelf (12 to 24 months), how to spot a real clinical study versus a marketing stunt, and why the word "longevity" has become almost meaningless.
We also run through the hottest ingredients in skincare right now — exosomes, PDRN/salmon DNA, growth factors, peptides, senescent ("zombie") cells — and get Giselle's honest verdict on what's real, what's promising, and what's mostly hype.
Plus: the concept of "oxidative aging," why more stimulation doesn't mean better results, and the "core four" essentials every routine needs regardless of budget.
🎙️ Guests:
Giselle Curcio: https://www.linkedin.com/in/giselle-disanto-0228a355/
💻 Book a virtual consultation with Boutique Skin Envie: https://bskinenvie.ca/
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00:00 Intro
01:01 Who is Giselle and her role at Alumier MD
04:47 From idea to product: the innovation process
10:09 How to spot a real clinical study
13:15 Anti-aging vs longevity: just a rebrand?
20:36 The biology of skin: what you can control (and can't)
26:43 Oxidative aging explained
30:52 The verdict on hyped ingredients
40:52 Too much stimulation can damage your skin
44:49 The "core four": non-negotiable essentials
50:19 Final rapid fire
