In this episode of Meet the Masters, host Charley Gale speaks to Lauren Culbertson, Co-Founder and CEO of LoopVOC.

They discuss what voice of customer and customer feedback champions are, common mistakes within voice of customer programs and how to avoid them, and what you can learn from the Customer Research Certified: Masters course we have at PMA - a course that Lauren herself built from her experience and expertise in the field.

Essential resources:

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