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Most marketing teams have more data than ever. Yet many are less confident in what is actually working.AI-generated content is flooding every channel. Attribution is getting harder. Personalization metrics look impressive on dashboards but often fail to predict real business outcomes.

This week on Deconstructing Data, David Finkelstein and Jessie Lizak welcome Holly Enneking, VP of Marketing at Markup AI.With nearly two decades of experience leading growth for innovative technology companies, Holly has helped build marketing programs responsible for hundreds of millions in pipeline while navigating the evolving relationship between data, AI, and human decision-making.

We'll discuss:

  1. Measuring Marketing Beyond Attribution
  2. Personalization Metrics That Matter
  3. Human Judgment in AI Analytics
  4. Tech Stack

If you're responsible for marketing performance, attribution, customer data, or AI strategy, this conversation is for you.

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