In this episode, I sit down with Jeff Standley to have an honest conversation about what it really takes to grow a candle business. We discuss the hidden costs of scaling, hiring employees, warehouse space, work-life balance, knowing when (or if) to quit your full-time job, and why bigger revenue doesn't always mean a better business. If you've ever wondered what success truly looks like as an entrepreneur, this conversation offers a refreshingly realistic perspective.
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