Tracy Sinclair welcomes listeners to Coaching in Conversation and is joined by Benita Stafford-Smith, an ICF Master Certified Coach and coaching supervisor based in Oman, for a discussion on coaching’s deeper, existential dimensions. Prompted by uncertainty and fear around AI, they explore coaching as an invitation to define what it means to be human and to shift from productivity-focused “doing” toward “being,” connection, and presence.
Benita is an executive Coach who has envisioned and established a profitable coaching unit, within the leading people’s consultancy firm in Oman. With services ranging from business development, client relationship management, to building a team of ICF Credentialed associate coaches, Benitas is able to deliver culture sensitive, high-quality services to paramount organizations in the GCC region.
In addition to executive coaching, she offers systemic team coaching, coaching skills for managers and leaders (a certified CoachU program), culture transformation, and development of coaching cultures. She also delivers coaching supervision to associate coaches to ensure quality of delivery.
In 2023, Benita nominated OQ (a coaching client) for the International Coaching Federation's Impact Awards for their sustainable coaching culture. She is co-author of Creative Reflective Practice and the upcoming The AI and Digital Coaches' Handbook.
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