800 million fans worldwide. 24 million social media followers. Volleyball is a top three global sport entering a new phase of commercial opportunity.
In this episode, Ugo Valensi, CEO of Volleyball World, joins Jonny Gray to discuss how the sport is unlocking commercial opportunity through a 67/33 joint venture model, centralised rights, and a fan-first digital strategy.
The conversation covers:
The future of the sport from LA 2028 to the reimagined Volleyball World Cup
Transforming fragmented rights into a unified commercial engine
An unconventional digital strategy from VBTV to creator-led streaming
Gender equality and player storytelling as core drivers of growth
Listen now to discover one of the most significant transformations underway in global sport — and what other rights holders can learn from it.
Podden och tillhörande omslagsbild på den här sidan tillhör
Ankura. Innehållet i podden är skapat av Ankura och inte av,
eller tillsammans med, Poddtoppen.
