Business Leader
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The CEO who doubled Blue Light Card membership in 3 years

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Alidad Moghaddam, CEO of Blue Light Card the UK's leading discount platform for frontline and emergency service workers, talks to Sir Richard Harpin about what he's learned on his journey as a first-time chief executive and from his experiences in a private equity environment. Blue Light Card has grown from a small startup founded by a serving police officer into a platform supporting more than six million frontline workers. From expanding into Australia, to building a high-performance culture rooted in radical candour and mission-driven hiring, Alidad offers tips for any business leader scaling a business. He shares the lessons he learned helping grow Trainline and taking it to a successful IPO, what the perspective of an angel investor taught him, and why culture matters most during periods of mergers and acquisitions. He explains why being clear about the strategy and vision, defining the operating model and making the difficult calls early are key to success.


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