Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty.
Deeplocal - Creative technology and experience design since
2006
Gumband - The first operating system created for interactive experiences
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