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$20M Behind:Jeremy Campbell Breaks Down MSU's NIL Gap After the Notre Dame | This Is Sparta B1G #316

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This week on This Is Sparta MSU, Stray, Chon "SlowSippa," and Sedrick "Swerve" Irvin break down Michigan State's tough loss to Notre Dame — highlighting a dominant second-quarter stretch from the offense and a breakout game from linebacker Jordan Hall (currently the No. 5 graded linebacker in college football) that has the crew asking whether the Spartans can build on that energy heading into Nebraska. Then Jeremy Campbell, Founder and CEO of Legacy Sports Management & Media and a former Rutgers Big Ten standout, joins the show to talk about what actually separates his agency in the NIL era, how the market really values players (productivity plus personal brand), and what it costs to field a playoff-caliber roster in 2026 — he puts the number at high-$20M to mid-$30M, while MSU's known football spend is closer to $20M short of that mark. The conversation turns political with a breakdown of the "Protect College Sports Act," the lack of player-side representation in its drafting, and the optics around who's being used to sell it to fans. The guys also dig into MSU's $400M athletics donation — and why almost none of it is actually reaching the football roster today — before closing with predictions for this week's home game against Nebraska. Guest: Jeremy Campbell, Founder/CEO, Legacy Sports Management & Media

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