Marketing isn’t just about new leads. Hang around with enough people in industrial marketing and sales and you’ll hear it pretty often: “Our customers know us for our flagship product line, but they have no idea we do all of this other stuff, too.” That’s when marketing has to step in. But how do marketing tactics change when we shift focus from getting new leads to getting more value out of the customers we already have? Brendon and Nihal are here to discuss.
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