Corbin Wallace, Chief Growth Officer, played a key role in navigating the complex licensing landscape. Together with Mike, they explore the intricacies of building partnerships with iconic brands like Disney and the NFL, emphasizing the art and science of licensing.
The episode covers challenges faced in securing licenses, the creative processes involved in designing unique patterns, and the importance of understanding partners' needs with a long-term mindset.
Beyond Disney, the conversation touches on partnerships with major sports leagues and media companies, mass retail challenges, and the impact of trust and reputation on industry opportunities.
Scaling for Good unveils the power of licensing, the art of partnerships, and the long-term vision propelling Simple Modern's success.
THIS EPISODE'S SPONSOR:Launch, grow, and optimize with Bluebird: https://www.thebluebirdgrp.com/
Watch Scaling For Good: https://www.youtube.com/@mikebeckhamsmVisit Mike's Website: https://www.mikebeckhamblog.comFollow Mike on X: https://twitter.com/mikebeckhamsmFollow Mike on LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/Checkout Simple Modern: https://www.simplemodern.com
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