After nearly 17 years in the trade show industry, Robyn Davis has picked up countless insights from advising exhibitors, and now, she's sharing actionable tips and frameworks in her new book, "Exhibit Smarter: A Step-by-Step Guide to Trade Show Success." In this episode, Davis reveals how exhibitors can avoid common booth mistakes, measure what truly matters and apply her four strategic questions to get better results. Davis also discusses the value of swag and the essentials in her trade show survival kit.
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