The first episode is about the fans – why do they love or identify with the Moomins? Unbeknownst to many, there is an entire subculture built around the unique and curious creatures and characters from Moominvalley. In this episode, we travel to the North of Sweden to a tattoo studio to meet a fan ready to eternalise Moominmamma right onto human flesh. We also travel to Japan to visit a Moominpark where we meet Moomin-crazed fans. We search for the very first Moomin troll on an island in Finland, and find it on the wall of an outside loo. In London, we find well-known actor Samuel West who like many others was instantly hooked when he bought his first Moomin books as a child. We also hear from a hard-core Moomin fan whose childhood was made a lot brighter thanks to the Moomin stories, as well as from others engaged in the world-wide Moomin fan community.