Not every marketing strategy deserves your time.
In this episode of Your Consulting Business, Russell Pearson draws on 30 years of experience to rank the marketing activities consultants commonly use — including LinkedIn, websites, SEO, podcasting, YouTube, email, referrals, networking, paid advertising and sponsorships.
You'll hear why some popular channels rank much lower than you might expect, why relying on referrals can leave a consulting business vulnerable, and how niche networking can become one of the strongest ways to create new client conversations.
Russell also explores where paid advertising fits when your time is your most valuable resource, and how SEO is changing as generative AI becomes part of the way clients search for expertise.
If you want to spend less time on marketing that looks productive and more time on activities that can actually support a consulting business, this episode will help you decide where to focus.
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More about Russell, Visit: https://russellpearson.com
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