Welcome to the Success With Jewelry podcast, hosted by Laryssa Wirstiuk and Liz Kantner, two experts passionate about helping independent jewelry artists thrive.
Welcome to episode #188! Liz sits down with Corkie Bolton - jewelry designer, founder of Metalsmith Society, and someone who has built one of the most engaged communities for jewelry makers and metalsmiths out there. Today they're talking about something that might seem like a small detail but is actually a really big deal for your brand: packaging. How you present your jewelry when it arrives at someone's door is part of the experience, part of the story, and part of why customers come back.
In today's episode, Liz and Corkie cover:
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How Corkie got into jewelry making and what led her to founding Metalsmith Society
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Why packaging is a brand experience, not just a practical necessity
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Where most jewelry brands go wrong with packaging - and what to do instead
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How Corkie's own packaging has evolved and what her rebrand taught her about brand alignment
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Why your packaging should reflect your brand DNA - colors, esthetic, and all
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The small details that actually matter: tissue paper, handwritten notes, wax seals, stickers and stamps
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How to think about the cost of packaging versus the value it adds
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When to start investing more seriously in your packaging
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Sustainability and being thoughtful about materials and waste
In the bonus segment for Insiders only, Corkie shares her specific packaging recommendations - where she sources materials, what she recommends at different price points, and one action you can take this week to elevate your packaging without a complete overhaul.
Learn more about Metalsmith Society: https://metalsmithsociety.com/
Corkie's jewelry brand: https://corkieboltonjewelry.com/
Packaging ideas from Metalsmith Society: https://metalsmithsociety.com/a/blog/jewelrypackagingideas
Custom jewelry packaging on Etsy: https://metalsmithsociety.com/a/blog/custom-jewelry-packaging-etsy
Liz Kantner works with independent jewelry artists to help them find their unique voices and succeed in today's marketplace. With over ten years of experience in jewelry marketing and sales, Liz offers consulting services and digital strategy. She's also the founder of the Stay Gold Collective, a private group providing live training, industry insights, and personalized feedback. Learn more at https://www.lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for the jewelry industry. She's the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform designed to make marketing accessible for jewelry makers and designers. Discover more at https://joyjoya.com.
Tune in to hear Liz and Laryssa share valuable insights, tips, and strategies for success in the jewelry industry!
