SEO didn't disappear. It expanded, and prospects now research across Google, Maps, and AI tools like ChatGPT, Perplexity, and Gemini before they ever reach your site.
In my ScaleCon26 presentation, I walk through a complete playbook: mine Search Console and Semrush for opportunities, decide whether to optimize, create, consolidate, or skip, build location pages that rank, and find the gaps keeping your MSP out of AI answers.
The presentation wraps up with a 90-day plan and a take-home kit of reusable AI skills to put it into practice. You can find those skills at the below Google Drive link!
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