Grab our High-Converting Proposal Template and learn what to include (and what to leave out) to turn more of your proposals into higher-paying clients: https://webdesigneracademy.com/template
How to Get Web Design Clients Through Cold Email (Without Feeling Gross About It) with Laura Lopuch
If you've been putting off outreach because it feels pushy, awkward, or just... wrong, this episode is going to shift that for you. I sat down with Laura Lopuch, founder of the Warm Client Method™, to talk about how web designers can use cold email to get clients without a big following, a referral network, or a full content calendar.
Laura has been using cold email to build her business for 11+ years, working just 11 to 13 hours a week. She signed her very first client through a cold pitch, and she used her own system to pitch me to come on this podcast. We get into what makes a pitch land, how to reach out to potential clients without criticizing their website, and why outreach actually feels better than waiting for clients to find you.
What You'll Learn:
Why the fear of standing out is the #1 thing blocking web designers from outreach
The 7 types of cold emails (and why most people only think of one)
How to pitch a potential web design client without criticizing their current site
Why you don't need a big audience to get clients through outreach
What makes a collaboration pitch land vs. fall flat
How AI-powered research tools are making cold email faster and less overwhelming
Resources Mentioned:
Laura Lopuch's website + email list: lauralopuch.com
Shannon’s High-Converting Proposal Template: webdesigneracademy.com/proposal
Related Episodes:
Episode 194: The Daily Habit For Building a Full Web Design Client Pipeline with Julia Taylor
Episode 193: Stop Waiting for Referrals and Get Booked Out with Sarah Noel Block
Episode 197: Building Visual Trust in an Artificial World with Pippa Tanko
About Laura Lopuch:
Laura Lopuch is the founder of the Warm Client Method™ and Cambium, systems that help online service providers book consistent clients through outreach without content marketing, ads, or referrals. Website: https://lauralopuch.com
About Shannon Mattern:
Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method, and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
For Web Designers: https://webdesigneracademy.com
For Service Providers, Consultants & Agencies: https://shannonmattern.com
Instagram: @profitablewebdesigner | @shannonlmattern
