Is it really worth it to spend time on SEO? In today’s episode, I’m chatting with coach Brittany Herzberg about the impact of SEO on lead generation for your business. Plus, how spending just a few hours optimizing your SEO can help you get found without having to live on Instagram.
The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.
Review the Show Notes:
Meet Brittany (1:05)
Brittany’s journey into SEO (2:14)
Why entrepreneurs focus on social media instead of SEO (7:38)
How it feels to have leads coming in without you having to show up (12:56)
The three phases of visibility (18:23)
One easy step to boost searchability (23:28)
What you might be getting wrong about location (26:46)
Why you need to be blogging (29:45)
Showing up in AI search (31:19)
Putting variety into your blog (34:16)
When you can take a step back from focusing on SEO (37:47)
What actually doesn’t matter for AI search (42:04)
How much time it takes to see results (44:12)
Connect with Brittany:
Website: brittanyherzberg.com
The Basic B Podcast: brittanyherzberg.com/the-basic-b-podcast
Instagram: instagram.com/brittany_herzberg
Threads: threads.com/@brittany_herzberg
Connect with Sabrina:
Website: sabrinagebhardt.com
Instagram: instagram.com/xo.sabrinagebhardt
TikTok: tiktok.com/@xo.sabrinagebhardt
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