Have you gotten burned before? I’ll be honest, today’s topic is one that makes me very angry. I’m talking about the trust recession: a pattern I’ve noticed recently where people are burned, guarded, and skeptical when it comes to investing in education. Plus, what it means for coaches and how we have to shift how we’re selling.
The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.
Review the Show Notes:
People are scared to invest in educators (1:57)
A generation that is burned out, skeptical, and guarded (5:10)
Why I’m so angry about the trust recession (8:47)
Social proof matters more than ever (14:25)
Transparency about what your offer is and is not (16:47)
Have a slower runway for selling (18:14)
Your consistency over time is your proof (19:34)
To the woman who has been burned before (20:39)
Connect with Sabrina:
Website: sabrinagebhardt.com
Instagram: instagram.com/xo.sabrinagebhardt
TikTok: tiktok.com/@xo.sabrinagebhardt
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