Doug Guttenberg owns AI transformation at DonerColle Partners, a creative agency, and he's never been a developer. Since early 2024, he's built a team of about 15 engineers and creative technologists, and most of them came out of an internal skunkworks he started with a small monthly budget.
Doug and Josh get into how that task force turned into a real team, the one rule that kept it from becoming a string of cool demos, why juniors aren't ahead of seniors on AI yet, and why the cost of switching models is mostly in our heads. Doug also shares the 2 things he hires for.
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