36: Authentic Storytelling as Strategy for Your Business with Charissa & Mckenna

What does your personal story have to do with your success as an entrepreneur? How can it help you attract your ideal clients? 

On today's episode we are joined by Charissa and McKenna, two best friends and coaches who help you leverage authenticity, storytelling and strategic brand positioning to grow your business. 

Topics we dive into in this episode: 

• FInding the balance between the energetics and strategy that it takes to build a successful business 

• How it feels to build a community versus "getting new followers"

• What powerful brand positioning strategy is and how to apply it to your brand

• How to share your personal stories in your marketing to find the most aligned clients 

Charissa HIggins and McKenna Dodge are the founders of Learn Earn Impact. Together they teach online coaches to become unmistakable thought leaders in their industries with strategic brand positioning that gives them the competitive edge & amplifies their revenue.

Have you been wanting to launch your podcast but you don't know where to start? Download my Free Podcast Starter Guide or claim your seat inside of SPOKEN right now on presale for our May  round! 

Ready to get BOOKED ON MORE PODCASTS! Download my Free Podcast Pitch Guide and Email Template here AND/OR Book a 1 hour coaching intensive where we will craft your podcast pitch together and get you set up to pitch consistently. 

Charissa's IG: @charissahiggins

McKenna's IG: @highticketcoachmckenna

Learn Earn Impact IG: @learnearnimpact

Learn Earn Impact Free Facebook Group

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Questions, comments, emotions? Come say hi on Instagram: @Iamcarolineaylward 

Thank you so much for listening!