Developing software-defined vehicles (SDVs) requires a massive paradigm shift in how cloud infrastructure, virtualization, and artificial intelligence converge on the factory floor and in the cloud.
In this episode, host Suresh Sivavarman, Customer Chief Engineer at ETAS, sits down with Raj Paul, Mobility Industry Leader at Microsoft. Together, they break down how the partnership between Microsoft and ETAS is redefining vehicle development cycles. Raj explores how cloud-native developer environments, digital twins, and generative AI are accelerating software validation, streamlining developer onboarding, and enabling continuous OTA updates across modern automotive architectures.
Whether you are an automotive software architect, cloud engineer, or OEM technology strategist, this episode offers a practical look at scaling AI and cloud-driven virtualization across the SDV ecosystem.
In this episode: 00:00 - Introduction: Cloud Computing & SDV Acceleration 04:10 - The Microsoft & ETAS Vision for Cloud-Native Automotive Software 10:25 - Virtualization & Digital Twins: Moving Beyond Physical Prototyping 17:40 - Generative AI in Development: Boosting Code Generation & Validation 24:15 - Overcoming Friction in Developer Workflows & Onboarding 30:50 - Continuous OTA Deployment & Cloud-to-Vehicle Integration 36:10 - Key Takeaways for the Future of Connected Mobility
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