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Jeff Annison and Paul Scanlan, Emmy-winning co-founders of the world's first fan-owned entertainment company, Legion M, join host Kevin Goetz for a conversation about disrupting industries, building communities, and betting on the audience. Annison and Scanlan pioneered mobile television at MobiTV and launched the very first equity crowdfunding campaign in U.S. history. The duo have spent two decades proving that the audience is the most powerful force in entertainment.
Chicago, Boston, and a Love of Film (01:48): Paul Scanlan traces his passion for filmmaking to the University of Wisconsin-Madison, and to a family trip to Cape Cod where seeing Jaws at age five both terrified and captivated him. Jeff Annison arrived at storytelling through an unlikely path: a mechanical engineering degree at UCLA and a series of screenwriting classes taken on a lark.
MobiTV: Putting Television on a Flip Phone (07:18): The two founders recount how a mutual friend with a micro-display technology brought them together in 1999 to build what would become MobiTV, the first company to stream live television to mobile phones.
Colossal (25:49): Legion M's first major move was a small P&A investment alongside the distributor Neon on the Anne Hathaway film Colossal. With just 3,500 investors and a million dollars, they organized screenings and community meetups.
Community as Marketing Engine (29:54): Annison and Scanlan explain how Legion M's 60,000-plus investors are an organic grassroots marketing force. As Scanlan puts it, communicating with their community costs nothing but can drive millions in box office.
Saving Coyote vs. Acme (35:25): One of the most discussed projects in recent Hollywood history found new life through Catchup Entertainment. Legion M is partnering on its release, and the trailer has already surpassed 50 million views.
Advice for the New Filmmaker (43:22): Annison urges emerging creators to start with the end in mind, thinking not just about the key scene but about how to communicate a story in a brief window of attention. Scanlan adds a hard truth: the industry is more entrepreneurial than most people expect, and selling to a major studio is rarely the path.
On Being on the Side of the Audience (56:44): Annison reflects on what keeps him grounded amid industry uncertainty and the rise of AI: the belief that no matter what technology produces, only human beings pay to watch movies. Building a company on the side of the audience, he argues, is the most defensible position in entertainment.
Host: Kevin Goetz
Guest: Jeff Annison and Paul Scanlan
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Legion M:
Wikipedia:https://en.wikipedia.org/wiki/Legion_M
Website: https://legionm.com/
Facebook: https://www.facebook.com/legionmofficial/
For more information about Kevin Goetz:
- Website: www.KevinGoetz360.com
- Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
- How to Score in Hollywood: https://www.amazon.com/How-Score-Hollywood-Secrets-Business/dp/198218986X/
- Facebook, X, Instagram, TikTok, YouTube, Substack: @KevinGoetz360
- LinkedIn @Kevin Goetz
- Screen Engine/ASI Website: www.ScreenEngineASI.com
