Customer Marketing Catch-up
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Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up

Customer Marketing Catch-up
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Key talking points:

  • What you should establish between yourself and your executive stakeholders when setting up a team
  • Main points to communicate the importance of supporting customer marketing and advocacy teams
  • Handling challenging or resistant executives
  • An example of a successful executive conversation that helped solidify a new team

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