In 2024, the coaching world started saying it over and over: we’re in a trust recession. People aren’t buying. Digital courses are dead. And without realizing it, I started selling like it was true. One less email. A few less stories. Fewer podcasts, until I paused the show completely. I call it the slow boil of self-cancellation, and I estimate it cost me around a million dollars compared to prior years, all while I was still showing up and looking like I had my shit together. In this one, I’m telling you what was really underneath it, how I rewired it in about 20 minutes a day, and why I believe people started distrusting the ones who distrusted themselves.
Here's what we talk about in this one:
How an industry narrative quietly changes how often you show up, how bold you are, and how much you believe in your business
The three buckets of patterns I see in thousands of clients, all rooted in attachment to someone else validating that you’re lovable, worthy, or capable
Why my iron and thyroid fatigue made it so hard to tell real exhaustion apart from hiding
The text I sent a close friend and client, and the moment she said, “Oh my God, Andrea, I thought the same thing about you”
Whether there was ever really a trust recession, or just an election year drowning out the feed
How I rewire patterns without digging up every root from childhood
Why staying in action, especially when things aren’t working, is where you finally see your vulnerabilities
The question I’m asking myself now: if I did this much while holding myself back, what happens when I actually let myself go?
Remember, you are so resourced. Here are the ones mentioned in this episode:
KN/OWN, now officially open for enrollment for the first time in a couple of years. This is for the woman humanity can’t afford to lose, so you can trust yourself more than any narrative on the feed. Secure your spot HERE!
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