R.M.Williams OUTBACK
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Behind Tasmania's iconic Bridestowe Lavender Estate: owner Robert Ravens on bringing this historic property back from the brink to become a social media sensation

R.M.Williams OUTBACK
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Robert Ravens shares the fascinating story of Tasmania's Bridestowe Lavender Estate, from its ambitious origins to its global reputation for premium lavender products. Discover the innovative history, strategic marketing, and sustainable practices that have transformed this estate into a world-renowned destination and brand.

Some highlights:

  • History of Bridestowe Lavender Estate
  • Innovations in lavender, cultivation and distillation
  • Marketing strategies and social media impact
  • Challenges of agricultural management and biosecurity
  • Future plans and legacy of the estate

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