In this episode, John Cavendish talks with Burak Yolga (Co-Founder & CEO of Forceget) about why relying only on Amazon’s ecosystem could be costing you serious money — and what smart sellers are doing instead.
What you’ll learn in this episode
• Why you should NOT rely only on Amazon fulfillment (MCF risks) • The hidden costs of Amazon AWD, AGL, and inventory delays • How slow check-ins are killing your cash flow • Why inventory can sit unsellable for weeks inside Amazon • The real advantage of using your own 3PL • How brands are saving thousands by restructuring fulfillment • Why omnichannel supply chains are the future
Key Insights Amazon is optimizing for data, not your profitability Inventory delays = locked cash + lost sales FBA alone is no longer enough to scale Flexible supply chains win in 2026 Real Example from the Episode
Some sellers have $100K+ worth of inventory stuck in Amazon warehouses, unable to sell due to slow check-ins and internal transfers.
The Big Shift
The most successful brands today are:
✔ Building their own supply chain ✔ Using independent 3PLs ✔ Expanding beyond Amazon ✔ Taking control of inventory and fulfillment
Guest
Burak Yolga Co-Founder & CEO, Forceget Experts in global logistics, fulfillment, and supply chain optimization
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