SERP’s Up | Marking marketing metrics meaningful

Is the world of analytics leaving you feeling a little blind?

Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell.

Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’.

Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast!

Hosts, Guests, & Featured People:

Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson

Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4