In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.

Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.

Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

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