The Secret to Apple’s Success

Neil West, former Apple executive and author of "It Just Works: The Nine Simple Rules of Apple's Success" on keeping it simple in business. As Apple enters a new era under the leadership of John Ternus, the former head of music in the UK and Europe who helped grow iTunes into the world's biggest music retailer argues that the importance of simplicity in business is about saying no to the hundreds of ideas that don’t make sense and yes to the one that makes life easier for the consumer. In leadership, he says that simplicity is about focus, discipline, and effective communication. Learn more at http://neilwest.com/