We all know we should be visible, so why do we start with a burst of enthusiasm and then disappear? In part two of the KNOWN series, Aditi, Rebecca, and Victor get honest about the real blockers: the overwhelm of "this is too hard," the fear of who might be watching, and the financial stress that quietly breaks consistency.
They also dig into the selfie-versus-no-selfie debate, three very different takes on how personal to get online, and why "I'm a private person" isn't the reason you think it is.
Let's Dive Into the Highlights
"It's too hard" is the number one blocker: Victor names the belief that keeps people stuck, too many platforms, no idea what "good" looks like, AI or no AI, so the whole thing goes in the too-hard basket and tomorrow never arrives.
Perfection is the trap: Rebecca's rule, perfection is dangerous. Scrolling back to a big creator's post number one (versus their post 3,742) is Aditi's antidote to the intimidation that stops people starting.
Money stress kills consistency: Aditi shares the honest one, when revenue gets shaky, content is the first thing she drops, even though staying visible is exactly what keeps the pipeline full. The chicken-and-egg that traps a lot of founders.
The selfie debate, three ways: Rebecca shares openly with photos, Victor stays personal in story but rarely in pictures, Aditi does a mix. All three work, which is the point: "I'm a private person" isn't a strong enough reason not to post.
Content without follow-up is wasted: Victor's shift from 90% creating to 60-70% following up and DMing. The eyeballs only matter if you have a system for what happens next.
About the KNOWN Series
KNOWN is a limited series inside Making of an Empire, co-hosted by business growth strategist Aditi J. Newey with accountability coach Rebecca Scoular (Progress Partners) and LinkedIn growth coach Victor Trieu (Compound). It's the precursor to the free KNOWN workshop series on 22nd, 23rd, 24th September, built around the three pillars most visibility advice leaves out: strategy, accountability, and systems for consistency.
They Said It Best
"Perfection is dangerous. Practice makes progress." — Rebecca
"How can you care about the opinion of a stranger on the internet more than the reason you want to do this?" — Aditi
"'I'm a private person' is not a strong enough reason not to post." — Aditi
"There was a very clear voice in my head, and the three words that came to me were: not this time." — Victor
"My content did the job of repelling the kind of person who doesn't need it." — Aditi
Key Takeaways
Beat overwhelm by starting messy. You don't need to master every platform or get it perfect. Pick one, start, and let it get better as you go.
Zoom out on the comparison. The polished creators you envy have thousands of posts behind them. Measure your progress against where you began, not against someone on chapter 100.
Protect content from money stress. The instinct to cut visibility in a lean month is the exact opposite of what keeps the pipeline alive. Build a fallback (recycle an old post) so consistency survives the hard weeks.
Choose the "personal" setting that fits you. Photos, story-only, or a mix, all three hosts prove different approaches work. Privacy is a valid choice, but not an excuse to stay invisible.
Build the follow-up system. Content is only the top of the funnel. Have a human, repeatable process for the DMs and conversations, or you're leaving the money on the table.
A Question for You
Which is really stopping you, the platform, the fear of judgment, or the money worry that makes visibility feel frivolous? And what would change if you committed to showing up anyway, with people holding you to it?
Take the Next Step
Aditi, Rebecca, and Victor are hosting the free KNOWN workshop series on 22nd, 23rd, 24th September, three live working sessions where they bring strategy, accountability and systems together so you actually keep going. Save your seat at plentitudestrategy.com/KNOWN. Replays are available if you can't make it live.
