The role of Commercial Contracts in your Agency - Alison Bell

In this conversation, Stuart Brown and Alison Bell discuss the critical role of commercial contracts in agency operations.

They explore the structure of contracts, the importance of negotiation, and how to manage scope and changes effectively.

The discussion also covers dispute resolution, intellectual property considerations, and the impact of freelancers and AI on contracts.

The conversation emphasises that well-structured contracts are essential for protecting both parties and maintaining healthy business relationships.

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