How do we build trust in an era of misinformation, social media, and artificial intelligence? In this episode of Infectious IDeas, NFID CEO Rebecca Alvania, PhD, MA, MPH, and NFID Medical Director Robert H. Hopkins, Jr., MD, talk with Heidi J. Larson, PhD, director of the Vaccine Confidence Project and professor of anthropology, risk, and decision science at the London School of Hygiene & Tropical Medicine. 

Drawing on decades of research and experience, Larson explains why vaccine hesitancy is often a relationship challenge rather than simply an information problem. She discusses the importance of active listening, the evolving role of digital platforms and AI, and the central role of trust-building in public health. 

The conversation explores how healthcare professionals can foster meaningful dialogue, why communication deserves greater investment, and what gives Larson hope for the future. 

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