How do musicians get meaningful media coverage in today's crowded marketplace?
In this episode, Jason sits down with veteran publicist Susan von Seggern to discuss the strategies that help artists, entrepreneurs, and organizations stand out. With more than two decades of experience in music, entertainment, corporate, and political PR, Susan has built a reputation for helping clients create authentic stories that attract media attention and build lasting visibility.
Susan shares practical advice on earning press coverage, building relationships with journalists, promoting events, leveraging local media, and understanding what makes a story newsworthy. Whether you're an independent musician, touring artist, or creative entrepreneur, this conversation offers valuable insights on how to build buzz and connect with the audiences that matter most.
To read the complete transcript and watch the podcast video, visit the episode blog.
What You'll Learn
- Why most musicians misunderstand PR
- How to build media attention before chasing major outlets
- What journalists are really looking for
- Why local coverage matters
- How to pitch media effectively
- The importance of storytelling in publicity
- How artists can create newsworthy opportunities
- When it makes sense to hire a publicist
- How AI can support PR efforts
- Why consistency matters more than overnight success
Topics Covered
- Public relations
- Music publicity
- Media outreach
- Press releases
- Event promotion
- Podcast pitching
- Artist branding
- Journalist relationships
- Local media
- Music marketing
- PR strategy
- AI and publicity
Who This Episode Is For
- Independent musicians
- Touring artists
- Songwriters
- Music producers
- Music educators
- Creative entrepreneurs
- Publicists
- Event organizers
- Podcasters
- Small business owners
- Artists building a personal brand
- Anyone interested in media, marketing, and publicity
Connect with Susan von Seggern
Website
PR Event Outreach Framework
Career Interview
Future Proof Music School
Connect with Jason Tonioli
Website
Facebook
YouTube
Instagram
Spotify
Pandora
Amazon Music
Apple Music
