Most B2B companies treat customers as an audience. The best ones treat them as a growth channel.
In this episode, I'm joined by Gal Biran, Founder & CEO of Base to unpack what it looks like when customers become your most powerful GTM lever, helping you market, sell, and onboard at scale.
We go deep on:
Why the walls between CS, sales, and marketing are collapsing, and what fills the gap.
How Base's acquisition of Everafter shaped their vision for AI-powered customer programs.
Why your customers are your most underutilised influencers, and how to activate them.
What "scaled intimacy" actually means in the age of AI agents
If you run a CS team, lead revenue, or are thinking about how AI reshapes the customer relationship, this one is worth your full attention.
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