If you want better social media marketing results in 2027, last year's budget won't get you there. In this episode, Emma breaks down the 3 questions you should be asking before finalizing next year's social media marketing budget. You'll learn why budgeting should start with the role social media is expected to play in the business, whether that means driving awareness, customer acquisition, thought leadership, reputation, or product launches. You'll also hear why you need to budget for the social media environment you are entering, not the one you are leaving behind. Finally, you will walk away knowing why you need to work backward from your goals, identify what needs to change, and fund the social presence you actually want to build, instead of relying on last year's spreadsheet.
Listen in as Emma explains:
How business goals should shape your 2027 social media budget
Why last year's marketing gaps reveal next year's resource needs
Why scaling social media requires budgeting beyond your posts
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