Jeff is a graduate of the Wisconsin School of business with degrees in marketing and management. Upon graduation I moved to Boulder Colorado where I licensed the right to The Onion, America's finest News source. In 2005, The Onion bought the rights back and I moved to Madison, WI where I worked in The Onion's headquarters. In 2010 I started Red Card as an off-campus meal plan for students and their parents. In 2011 we started working with Wisconsin Athletics and in 2014 when deregulation happened, we began expanding across the country. Today we work with over 70 universities and professional teams. I am married with two daughters, a sophomore in high school and a sophomore at UW-Madison. My wife is a spine PA at UW Health.
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