Watch the episode here: https://youtu.be/b9VyG-d5HHs
I've signed coaching clients at $12,000 to $30,000 without running a single ad or pushing anyone through a giant funnel. The shift that made it possible is something I first understood in a ten-seat sushi bar.
In this episode I break down why most coaches stay stuck selling $27 courses, and the counterintuitive move that lets you charge premium prices for your coaching. It comes down to one idea that feels wrong until you see it everywhere, from an 85-year-old sushi master in Tokyo to the biggest names in online coaching.
If you're a coach, consultant, or expert who knows your stuff but can't seem to get paid what it's worth, this is the reframe that changes how you package everything.
Here's what I get into:
- Why 99% as good as Jiro doesn't get you 99% of his price
- The $7,000 ticket I was sure would flop
- The $100,000 lesson I learned as the customer
- How Hormozi gives it away and gets richer
- Why your intellectual property is worthless
This isn't about gating your best ideas behind another paywall. It's the opposite, and that's exactly why it works. I'll show you why giving away your mastery attracts the clients who want your access, not just your answers.
So here's the challenge. Take your single most valuable framework and ask what would happen if you gave it away. If you want help turning that framework into a high-ticket coaching offer, I made a comprehensive training that walks through the whole thing without a dollar of ad spend. Watch it next: https://youtu.be/F3cHaH_H2w4
A lot of this one is visual, since I'm drawing out the information-versus-access continuum. If you want to see it, click here:https://youtu.be/b9VyG-d5HHs
New episodes every Monday. Follow the show on Apple Podcasts, Spotify, YouTube Music, or wherever you listen.
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Timestamps:
00:00 Most Coaches Don't Need Another $27 Course
00:19 Jiro and the Ten Seats Nobody Can Copy
01:47 The $7,000 Ticket I Thought Would Flop
02:54 The $100,000 Lesson I Learned as the Customer
03:57 How Hormozi Gives It Away and Wins
04:59 Your Information Is Worthless (Here's Why That's Good)
05:24 Information vs Access: The Continuum
08:00 Give Away Your Best Framework
