#118: How to embrace authenticity in B2B content creation? Ft. Stephanie Crugnola, Senior Brand Marketing Manager, Refine Labs

 In this episode of the Purposeful Marketing Podcast, Aaron and Mary are joined by content expert Steph Crugnola to explore the power of raw, authentic content.

They discuss the benefits of starting with genuine, unpolished material and how it can resonate more with audiences than hyper-polished productions. Steph shares insights from her extensive experience in content creation, emphasizing the importance of understanding your audience and using available resources wisely.

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~Market with purpose for the everyday practitioner ~

Connect with the hosts:

• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠

Connect with the guest:

• Stephanie Crugnola
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