Fan Favorite Fridays: Finding Your Style, Selling Out, and Treating Your Art Like a Real Business (with Kirsten Williams)

This Friday Rewind is one of your all-time favorites — and for good reason.

In this episode, I sit down with artist Kirsten Williams to talk about what really happens between starting out and selling out collections. We cover finding your style (and why it takes longer than you think), building a sustainable art practice, and learning how to treat your creative work like a real business — without losing the joy of making.

Kirsten shares her journey from a 15-year career in marketing to becoming a full-time artist, how years of experimentation led to a breakthrough series, and the behind-the-scenes shifts that helped her work sell out — from email lists and launches to mindset and patience.

If you’ve ever felt behind, stuck, or unsure if you’re “doing it right,” this conversation is a powerful reminder that consistency, confidence, and timing matter more than overnight success.

Whether you’re discovering this episode for the first time or pressing play again, it’s one worth revisiting.

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