In this episode of Ecommerce Uncovered, Matt Lady and Oren Charnoff (Co-founder & CEO @ Fondue) discuss ways to double customer loyalty beyond just sending coupon codes, the history of coupon codes and why they are DESTROYING your brand. They talk about why discounts work but why coupon codes don’t, why you shouldn’t tarnish your margins, why you should be focusing on building a relationship with your customer instead of just handing out discount codes and how businesses are losing out on THOUSANDS by not knowing this. Oren also dives into how Fondue helped an 8 figure watch brand increase their revenue by 31%, the EXACT strategy he used, as well as his ups and downs of trying to make Fondue’s cashback service work both online and offline.
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