Matt Reiners recently sat down with longtime friend Therese Ten Brinke, Executive Director of Innovation and Impact at Eskaton. As a gerontologist, educator, and innovation leader, Therese shared a perspective that aligns closely with what we believe at Parasol Alliance: meaningful innovation doesn't begin with the latest technology. It begins with people, purpose, and culture.

Their conversation explored how the language we use influences the aging experience, why technology should expand possibilities instead of simply addressing decline, and how the most impactful solutions come from listening to residents and frontline teams, not from sitting around a conference room.

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