Today on the Community podcast, Kristina is joined by Britt Holmes, founder of Merit Media and paid ads expert, to break down how small business owners can use paid ads to create more consistent leads, increase visibility, and grow their business.
Britt shares what business owners need to know before investing in Google Ads, Meta Ads, or LinkedIn Ads, and why a strong ad strategy is less about spending more and more about spending strategically.
Tune in to hear:
- When your business is actually ready to start running paid ads.
- How to choose between Google Ads, Meta Ads, and LinkedIn Ads.
- The biggest mistakes business owners make when trying to DIY their ads.
- Why tracking and actively managing your ads are essential for better results.
- How paid ads can help reduce the feast-and-famine cycle in business.
- Why your website, messaging, and social media need to work together with your ad strategy.
Britt also shares why you don’t need a massive budget to get started, why slower seasons can actually be a smart time to advertise, and why boosting an Instagram post is very different from creating a strategic paid ads campaign.
If paid ads have always felt overwhelming, this episode will help make small business advertising feel more accessible and give you a clearer understanding of how paid ads can support long-term business growth. Tune in now to learn how to approach your ad strategy with more confidence!
Connect with Britt Holmes:
Website
Follow Merit Media on Instagram
Follow Britt on Instagram
LinkedIn
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