The State of Analytics... is broken. In our first episode, we briefly discuss each of the 11 beliefs marketers and analytics professionals have that ruin analytics. Then, after a brief introduction to the podcast, we discuss each of the 11 items, breaking them down so you can begin to understand how to combat them (within yourself and your team).

If you've ever wondered why your analytics data is broken and seems impossible to fix, now you know why.

Visit listenlayer.com/pod to learn more about the pod and download the list of false beliefs.

Here are the False beliefs we discuss in the episode so you can follow along!

  1. The "Free" Fallacy
  2. Set It & Forget It
  3. Zero Accountability
  4. Cookie Confusion
  5. The Afterthought
  6. "Thank You Page" trap
  7. GTM Will Save the Day!
  8. Server Side Superhero
  9. Dashboard Delusion
  10. Ownership is Overrated
  11. PII is Evil


Join us for our next episode: "Measurement Mindset: How to approach analytics & data differently."

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