AI can now write a marketing recommendation about as well as most marketers can. It'll pull the data, read the account, tell you what it would do, and it'll do it in about three seconds. So here is the question that should be keeping every founder and every agency up at night: if the machine can recommend, what are you actually paying a human for?
In this solo episode, I break down four things AI structurally cannot give you, why the value of the right humans goes up as automation gets better, and what I am building at Kynship around it.
This is not a doom episode. It is the opposite. But it does require agencies and the brands hiring them to make a real shift in what they are actually paying for.
Subscribe for more conversations on DTC strategy, eCommerce growth, and what it really takes to build a brand past eight figures.
Key Takeaways:
00:00 If AI Can Recommend, What Are You Paying a Human For?
01:00 What People Are Actually Paying Kynship For
02:08 Done Is Not Always Beautiful
02:22 The Cabinet Analogy: Agencies as Strategic Partners
03:08 The Cross-Client Edge You Cannot Get In-House
03:46 Two Essays Every Brand Operator Should Read
05:48 The Generic Recommendation Is Now a Commodity
06:44 The 4 Things AI Structurally Cannot Give You
09:48 Be the Bread, Not the Middle
10:32 How Kynship Is Building Around This
12:14 What to Ask in Your Next Agency Pitch
13:16 The More Automated Everything Gets, the More Valuable the Framer Becomes
Grow your bottom line: https://www.kynship.co/
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The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.
Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.
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