EP 238 - How Do You Know If a Marketing Platform Is Right for You?

Do you actually hate Instagram or have you been showing up out of obligation without reassessing why you're there?

As you plan your marketing for next year, it's time to evaluate which platforms deserve your time, what each one contributes to your business, and what you're willing to keep, change, or pause.

In this episode of Market to the Majority, I'm sharing why I don't believe everyone should be on every platform and how to decide which ones are right for you. We'll talk about reaching your ideal clients, developing your strengths, and committing to the ongoing learning that comes with any platform.

In this episode, we cover:

• How to tell whether you're frustrated with a platform, your approach, or the workload you've created.

• The three things that make a platform a good fit for your business.

• Why choosing a platform because it seems "easier" can keep you starting over.

• How to identify the specific skills you need to develop beyond simply "making content."

• Three questions to answer before adding another platform to your marketing.

• How to decide what to keep, change, pause, or add going into the new year.

CONTENT MARKETING METHOD COURSE:

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BEYOND THE EPISODE:

Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more.

Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.

CONNECT:

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