EP 218 - The Real Reason You Don't Know What to Post (It's Not a Content Problem)

If you've ever stared at a blank screen wondering what to post on Instagram, this episode is for you. I promise, it's not what you think.

This topic actually came from a recent coaching call where so many of my clients had the exact same question: What do I even post right now? And what I've realized is that when people think they have a content ideas problem, they actually have a decision-making problem. A confidence problem, at it's core. 

So in this episode, I'm breaking down the real reasons you don't know what to post and what to actually do about it.

Here's what we cover:

• Why you need to know your goal with every post.

• You know what to post, but you fear the outcome. 

• You have too many ideas and no priorities.

• You're consuming more than you're deciding. 

• What to do instead:

1. Ask yourself: what is this post supposed to do? Attract, connect, or convert?
2. Get clear on what you want to be known for and what conversations you want to own.
3. Think about what feels honest and strategic right now.
4. Break it down to the smallest version of the idea. Reverse engineer from your CTA and pull one teaching from it.

Whether you're in a visibility season, a trust-building season, or a conversion season, the content you need looks different for each, and I walk you through all of it.

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